Benji Brewing

Benji Brewing was also prompted by my Corporate Identity class. We were given the choice between designing for a wine bottle or a beer can. Opting for the beer can, I aimed to challenge myself by creating a unisex beer identity. My task was to develop the brand for Benji Brewing. “At Benji Brewing, we lead the craft brewing scene, crafting beers we love. We're innovators, constantly exploring fresh flavors to perfect our brews. Our lineup is perfect for social gatherings, enjoyed with friends and family. Our founder, Benjamin James, known as "Benji," is a quiet genius committed to great beer and hosting memorable parties. With Midwest roots and a proud Czech heritage, Benji's love for travel adds a worldly touch to Benji Brewing.” Given Benji's love for travel, I chose a black can as the base, ensuring it would stand out whether on a store shelf or displayed in a bar. I aimed for a friendly and inviting design, reflecting Benji’s passion for hosting social gatherings and enjoying beer with friends.